Our Values

Each team member is driven by the Company’s core values, they ensure that we individually and collectively maintain focus on putting our customers first, being honest with ourselves and each other and being the pioneers of our industry to deliver on the Company’s long term growth strategy.

Put our customer first
Deliver on promises and delight customers. Win customers for life. Use your creativity, imagination and energy to deliver value.

Have fun
Don’t take yourself too seriously. Be positive and work as a team. Treat others as you'd like to be treated.

Be honest
With yourself, customers & co-workers. Confront the facts, even the hard ones. Think from first principles.

Pioneer
Experiment, fail fast, learn quickly, fix things quickly, and repeat. Embrace technology and change. Have an open mind and don’t be afraid of a challenge. We're changing the way people shop. There is always a better way - challenge the status quo.

Do more with less
Do things in the most efficient way possible. Being frugal allows us to keep prices low for customers.

Keep it real
Focus on doing good, not looking good. Ensure merit-based decisions by placing facts at the heart of your processes. Concentrate on real life results and being objective. Always put health and safety first; nothing is more important.

Have high expectations
Work collaboratively, give your best in your work, and expect the same of the team.

Think long term
We're creating customers for life and a company that's built to last. Take the short term pain for a long term gain.

Step up
Do what it takes. Solve problems that need to be solved. Be a doer.

Our Ways of Working.

Deliver for our customers.
When making decisions we put ourselves in the shoes of our customers.

Keep it real.
We’re open, honest, straight-talking and respectful.

Always search for a better way.
We think differently and are curious.

Hustle.
We are bold and passionate about what we do.

Our team thrives in a dynamic, fast-paced, high-performance culture.
We love being pushed outside our comfort zone and never rest on our laurels.